Scalextric partners with BTCC star Andrew Jordan
Scalextric are delighted to announce that Red Bull athlete and former BTCC Champion Andrew Jordan will be a Brand Ambassador for the next race season. 2019 sees Jordan competing in the BTCC at the wheel of a WSR BMW, and as you’d expect from the former champion, he’ll be right at the front.
Scalextric will be releasing a slot car replica of Jordan’s BTCC BMW 125s in the coming months, and this partnership will see an array of amazing competitions, product reviews and special events throughout the year.
“We’re immensely proud to have such a huge British race star on board as a Brand Ambassador” says Scalextric researcher and marketeer Simon Owen. “BTCC is a popular racing series amongst both Scalextric and motor fans, and it’s great to have Andrew involved as our slot car range continues to grow in to the new season.”
“I am sure I speak for many when I say Scalextric was a huge part of my life growing up, the fact I am now racing in real life as I used to imagine when playing with Scalextric is very surreal” comments Jordan. “I am hugely proud to be working with the Scalextric team and to be bringing another household name onboard with me for my 2019 racing programmes. I am looking forward to the exciting year ahead together and working hard to ensure the Scalextric name and brand grows even further through our new partnership.”
Andrew Jordan's 2018 BTCC car (C4018) is available for pre-order on the Scalextric website.
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