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Three British brands team up for the Regent Street Motor Show

Three British brands team up for the Regent Street Motor Show
Hamleys logo
Scalextric logo
McLaren logo

Three British brands team up for the Regent Street Motor Show

This Saturday, November 3, the annual Regent Street Motor Show will be taking place.  Scalextric, McLaren Automotive and Hamleys have teamed up for the first time to celebrate all things cars with the focus on McLaren’s Super Series 720S.  The motor show sees an average footfall of over 250,000 visitors to the famous London street. The family day out is packed with entertainment for everyone of all ages and this year includes these revered British brands.

The Regent Street Motor Show is a Royal Automobile Club event which is sponsored this year by the state of Illinois and celebrating the famous Route 66. For one day, Oxford Circus to Piccadilly Circus is pedestrianised and a 125 years of motoring history is on display. The show covers classic cars, motorsport, and cars of today.

At the heart of this event is Hamleys, London’s oldest and the world’s largest toy shop. Scalextric and Hamleys have created a stand at their flagship store which will be demonstrating an impressive layout for racers of all ages to play the iconic slot car game for free. It will feature aspects of their latest technology in ARC AIR, with state-of-the-art gameplay which presents drivers with the option of recreating adverse weather conditions and race incidents with the added ease of wireless controllers. The star of the track will be the Scalextric model of the McLaren 720S for all to play with, and in addition, there will be the production car on display which features unique Scalextric slot car decals. The McLaren 720S, which has a lightweight but incredibly strong and stiff carbon fibre structure at its core, is designed to excite on both road and circuit. A 4.0-litre, twin-turbocharged V8 engine producing 720 horsepower delivers acceleration from standstill to 200km/h (124mph) in just 7.8 seconds, while Proactive Chassis Control II active suspension, carbon-ceramic disc brakes and Pirelli P-Zero™ tyres combine to provide outstanding dynamic performance and braking.  

McLaren Automotive and Scalextric have been working together for more than 10 years bringing the joys of sports and supercars to the miniature market. The slot cars have been a staple on the wish list for aspiring motorist since the 1950s. Together the brands have created mini icons including the legendary F1 GTR, the world’s first hypercar, the McLaren P1TM and most recently the 720S, McLaren Automotive’s award winning car that sits within its Super Series.

About the event, Sarah Frame, Brand Manager for Scalextric, says “We are really excited to be working with two of our key partners for the Regent Street Motor Show. We are looking forward to bringing together three very British brands for everyone to enjoy and experience.”

Throughout the day, Hamleys and Scalextric will be running several competitions and promotions both in store and on the stand, including a fastest lap competition to win a McLaren licensed Scalextric product!

McLaren
Regent Street Motor Show
Hamleys Race Bear

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